Individual Platform-Based ORM Solutions

Traditionally, companies have approached ORM on an individual platform basis. CRM teams are assigned specific platforms, and they use different strategies and messaging for each channel they are active on. One team handles Twitter, another team handles Facebook, LinkedIn, and so on. A totally different team handles reviews on the Play Store, App Store, GMB, etc. A third team handles HR platforms, etc.

Limitations

• In a situation where customers engage across different social and review platforms, the brand response is not consistent and congruent.

• Using a fragmented platform-by-platform approach to ORM can be time-consuming and resource-intensive.

• This approach is impractical and inefficient too.

• It is challenging to keep track of multiple ORM efforts across different channels and platforms, which can lead to missed opportunities and inconsistencies in messaging.

• Another potential drawback of a fragmented platform-by-platform approach is the lack of a comprehensive view of a company's online reputation. By focusing on individual platforms, it can be difficult to see the big picture and identify trends and patterns across the entire online landscape. This can make it harder for brands to understand their customers and make informed decisions.

Unified & Comprehensive ORM Solutions

A Unified and Comprehensive ORM solution is a platform that offers a single tool for managing and improving a company's online reputation across multiple channels and platforms. This includes social media, review websites, emails, HR platforms, consumer forums, and industry-specific portals; AiPlex Bridge is one such.

USPs

• A unified ORM solution is efficient and cost-effective. It reduces the time and resources required to manage multiple platforms individually.

• You get a 360-degree view of a company's online reputation. This helps identify trends and patterns that may not be apparent on a single platform.

• It offers a range of advanced features and analytics, such as sentiment analysis, competitive analysis, and trend tracking. These can help companies understand the tone and context of online conversations about their brand and track the performance of their ORM efforts over time.

• Integrating the various components of ORM—namely, brand rights enforcement, social listening, review management across platforms, social media management, social response management, social analytics, and reporting can help deliver a seamless customer experience while cutting costs and eliminating complexity in online reputation management.

Why a Unified and Comprehensive ORM Solution is an Ideal Solution?

In conclusion, a unified and comprehensive ORM platform can offer significant benefits over a fragmented platform-by-platform approach.

• By providing a single, centralized platform for managing and monitoring a company's online presence, a unified ORM platform can streamline the ORM process and reduce the time and resources required to manage multiple platforms individually.

• Advanced features and analytics can help companies better understand their customers and their sentiments.

• It simplifies online reputation management for you.

• As a growing business that requires you to engage with a large audience of customers and prospects across many locations, you need the ability to scale and expand the ways in which you manage the customer experience. This is possible with a comprehensive and unified ORM tool like AiPlex Bridge.

Contact AiPlex Bridge

The only Comprehensive and Unified ORM Platform your ORM needs. A single all-in-one tool to enforce your brand rights, listen to what your customers, media, competitors, influencers, and stakeholders have to say, keep a tab on competitors, deliver customer delight, monitor and manage your online reputation, pre-empt and mitigate crisis situations, etc.

Transform your customer feedback into a competitive advantage.

Schedule a Demo or Contact Us to discover how AiPlex Bridge can deliver a phenomenal all-in-one ORM solution tailor-made for you.