Social Listening
Way Beyond Listening
Social Listening
Way Beyond ListeningIn a polarized world, accentuated by social media, crises can happen at any time—a brand campaign, an innocuous tweet, a joke gone wrong, politically or religiously sensitive content.
With AiPlex Bridge, you will be able to pick up such conversations much before they snowball into a crisis. When something goes viral or when your brand is mentioned by the media or top influencers, you will be the first to know. You will be able to spot potential problems and mitigate them before they become full-blown crises.
Identify Brand AmbassadorsThere are influencers galore, but our social listening tool helps you find the right fit for your brand and sector; influencers who are authentic with real audiences. Collaborate with industry influencers for the best organic reach for your brand campaigns. Use these influencers to reach millions of potential customers.
Seamless CollaborationAiPlex Bridge enterprise-level social listening tools facilitate collaboration between marketing, HR, sales, CX, ops, and ORM teams. Whether you are a small start-up or an agency collaborating with multiple clients, our platform gives you the tools you need to seamlessly collaborate.
Customizable Automated ReportsDIY (Do-it-Yourself) reports. Choose from over 65+ widgets to generate daily, weekly, monthly, quarterly, and yearly reports. Customize and personalize the reports with different data points for your stakeholders; sentiment analysis report, mentions report, share of voice report, platform-wise report, topic-based report, event-based report, campaign-tracking report, and a lot more. Create custom dashboards. AiPlex Bridge turns your data into hand-crafted, personalized reports that turn data into insights. You can generate PDF reports, .xls files, infographics, dynamic dashboards, etc.
Competitor IntelligenceKnow more about your competitors than they do! While our social listening tool helps you understand your customers and your industry, we also help you understand your competitors. Find out the sentiment around their brands, products, and services, and look for those unexplored opportunities that you can capitalize on. Compare key engagement metrics and share of voice with one or more of your competitors.
Billions of conversations take place in the online space every single day. People talk about you, your products and services, and your competitors. These conversations influence the online perception of a business like yours, irrespective of what business you do.
What is Social Listening?
Monitoring and listening to the conversations around your brand, products, services, competition, etc., and using insights from those conversations to make better business decisions.
• Actively listen to what your customers and other stakeholders feel and say about your brand, products, competition, trends, or services.
• Understand what they truly want; thoughtfully and contextually engage with them.Why is Social Listening Important?
Social listening helps you to:• Gauge online perceptions of your brand, products, services, and competitors.• Pre-empt and prevent reputational crises.• Gain industry insights by analysing discussions, mentions, hashtags, etc.• Analyse competing brands and products.• Analyse the performance of brand social media campaigns.• Monitor audience response to events, giveaways, competitions, etc.AiPlex Bridge (Have Your Ears to the Ground)Never miss a single mention of your brand. Whenever somebody mentions your brand or discusses a topic that is important for your business, you should know it.
AiPlex Bridge (The Ultimate Social Listening Tool)
Does social listening for you on Twitter, Facebook, Instagram, YouTube, LinkedIn, Reddit, Pinterest, Snap Chat, Blogs, Review websites, podcasts, digital news portals, HR platforms, etc., across over 25+ digital platforms. Get a 360-degree view of your brand's health.
Don’t Just Listen, UNDERSTAND!Make sense of all the chatter surrounding your brand. The AiPlex Bridge analytics tool uncovers trends and patterns and gives you critical business insights to make those strategic moves.
Understand The Sentiment Behind the MentionsOur sentiment analysis tools help you:• Understand what people feel about your brand. • Track how the sentiment changes over time.• Identify topics, events, campaigns, etc. that result in negative, neutral, or positive sentiments.
• Visualize the underlying perception of your brand by using our NLP-backed word cloud that categorizes the most frequently used mentions as positive, neutral, or negative.