Social Analytics
Data-Driven Business Decisions
Social Analytics
Data-Driven Business Decisions
Aiplex Bridge Social Analytics
Well-Designed Visual Dashboards
Data visualization in one place. You will get to see all the relevant metrics; share of voice, sentiment analysis, industry information, trend insights, competitor analysis, performance metrics, etc., in a single interactive, visually appealing dashboard.Customizable Dynamic Reports
Create DIY reports or use predefined templates to generate automated reports on any cluster of metrics that you want to focus on; sentiment analysis reports, agent performance reports, social media analytics reports, FRT reports, and many more. These reports can be created as pie charts, histograms, interactive dashboards, etc.Understand Your Target Audience
Detailed analytics on keywords, demography, geolocation, sentiments, opinions, demand for products and services, and much more.Sentiment & Emoji analysis
Analyze positive, negative, and neutral sentiment by AI infused analysis of mentions and emojis too. Dive a level deeper and discover brand passion.Identify Trends & Topics
Get insights on trends, topics, and the buzz surrounding your brand. Image Recognition – Analyze images for brand mentions and discover the sentiment behind these mentions.Identify Opinion Makers and their Narratives
Identify influential voices in your sector and get insights into their narratives. Find opportunities to identify brand ambassadors. Identify patterns in malicious campaigns, detractor activity, and competitor-guided campaigns.Brand Post Insights
Data on impressions, engagement, page reach, page views, likes, shares, comments, and video views of your brand campaigns on all social platforms on a single dashboard.Analyze Competitors
Stay a step ahead by knowing your competitor’s share of voice, strategies, campaigns, customer interactions, product launches, etc.Measure Influencer Marketing Performance
Measure and track the performance of various influencer marketing campaigns. Use these data points to tweak campaigns. Understand which campaigns are working and which are not.
NPS Scores
Get to know how likely your customers are to recommend your business or brand.
Social is all about people voicing their opinions, likes, and dislikes in their social network, and it is a wonderful place for brands and customers to interact and connect. It is also a great place for brands to get those crucial insights. Brands usually adopt a brand-centric approach when it comes to analysing data; however, it is a customer-centric world out there, and data must be analysed with the same point of view.
What is "Social Analytics"?
In a nutshell, it is the insights a brand or business derives from collating, parsing, and analysing data (both structured and unstructured) from mentions across social media. These meaningful insights can help brands formulate and execute forward-looking business strategies.Why is Social Analytics Important?
Guide your business decisions
Data inputs such as demand for your product or services, demographic details of your target market, and feedback on your services and product line could guide you in making data-backed business decisions.Reduce customer care costs
Customer care is a resource-intensive activity, specifically when customers use a multitude of social media platforms to engage with your brand. Social analytics can help you build a customizable, cost-efficient, and scalable customer care process.Protect brand health
Analyse not only the mentions but also the intensity of the feelings behind those mentions to come up with data-driven campaigns and build a positive vibe and perception about your brand.Aid in launching products or services
Insights on demand for products and services can help you develop new products, schedule product launches, etc.Improve customer acquisition
Understanding your customer’s needs and desires helps you personalize brand communication, which gives you a competitive edge in acquiring customers.Manage and mitigate crisis situations
Be prepared when a crisis occurs. The severity of the crisis and how much time elapses before it is noticed and mitigated could have critical consequences for the brand. Social media analytics help you put in place a crisis management response protocol. Reaction time is the key here, and analytics gives you that head start to know of any brewing reputational crisis and thus mitigate any fallout.